AccorHotels acquires Gekko in €100 million deal

AccorHotels Acquires Gekko In €100 Million Deal

AccorHotels has signed an agreement to acquire Gekko, a major player from the business travel hotel reservation segment.

AccorHotels Acquires Gekko In €100 Million Deal

that will transaction is actually in line with the strategy aimed at strengthening AccorHotels’ leadership across the entire customer experience by enhancing the range of services offered to business travellers, the group’s key customer segment.

AccorHotels Acquires Gekko In €100 Million Deal

Thanks to its expertise in addition to also cutting-edge technology, Gekko offers search in addition to also reservation solutions via an interface connected to more than 500,000 hotels worldwide, ranging through budget to luxury.

AccorHotels Acquires Gekko In €100 Million Deal

Its turnkey management tools allow business travellers to manage their online payments, offering them the option of tracking in addition to also optimising their costs.

AccorHotels Acquires Gekko In €100 Million Deal

Gekko today serves more than 300 corporate customers in addition to also 14,000 travel agencies through its subsidiaries: HCorpo (key accounts), Teldar Travel (leisure travel agencies), Teldar Travel Biz (SME-focused travel agencies), Miles Attack (loyalty program) in addition to also Infinite Hotel (wholesaler serving independent French hotels).

AccorHotels Acquires Gekko In €100 Million Deal

The company operates in France, Belgium, Spain in addition to also Portugal.

AccorHotels Acquires Gekko In €100 Million Deal

Founded in 2010, Gekko is actually managed by Olivier Delouis in addition to also Stéphane de Laforcade. 

They introduced HLD, a European investment fund, as their reference shareholder in 2015.

The transaction, which values Gekko at €100 million, will have an accretive effect on AccorHotels’ financial performance through 2018.

Stephane de Laforcade in addition to also Olivier Delouis will remain at the head of Gekko in addition to also will continue to run the group independently.

Thibault Viort, chief disruption in addition to also growth officer, AccorHotels, stated: “We are very pleased to have Gekko’s team join our group.

“AccorHotels’ extensive global footprint, together with Gekko’s technological leadership, today paves the way for the creation of a global leader in business-to-business hotel distribution.

“Since business travellers represent a key segment from the group’s business, our capacity to respond to the specific requirements of that will segment across the entire value chain is actually a factor that will genuinely sets us apart.”

The transaction is actually subject to approval of competition authorities in addition to also has already been approved by AccorHotels’ employee representative bodies.

Stéphane de Laforcade in addition to also Olivier Delouis, co-founders in addition to also executives of Gekko, said: “Teaming up with AccorHotels during such an important time for our company creates brand new opportunities for growth.

“We are fully aligned on our business-to-business distribution strategy, in addition to also AccorHotels’ strong brand in addition to also reputation will provide us with additional resources in addition to also greater legitimacy in key international markets.”

AccorHotels acquires Gekko in €100 million deal

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