AccorHotels takes 50 per cent stake in Orient Express

AccorHotels Takes 50 Per Cent Stake In Orient Express

Some 134 years after the first Orient Express trip between Paris along with Constantinople, SNCF Group, owner of the iconic Orient Express brand, has teamed up with AccorHotels to continue the development of service.

AccorHotels Takes 50 Per Cent Stake In Orient Express

As part of This kind of partnership, which will combine the expertise along with savoir-faire of the two groups, AccorHotels will be acquiring a 50 per cent stake inside share capital of Orient Express, until right now fully-owned by SNCF.

AccorHotels Takes 50 Per Cent Stake In Orient Express

The Orient Express brand is actually a timeless symbol of the art of luxury travel, steeped in culture, splendour along with refinement.

AccorHotels Takes 50 Per Cent Stake In Orient Express

The legendary train, which for almost a century connected Europe’s greatest cities, coming from Paris to Istanbul, is actually imprinted in both History along with imagination.

AccorHotels Takes 50 Per Cent Stake In Orient Express

Since 1977, SNCF Group has been actively involved in developing the brand’s prestigious image, notably through the restoration of vintage carriages dating coming from the 1920s, known as the Pullman-Orient-Express.

AccorHotels Takes 50 Per Cent Stake In Orient Express

AccorHotels intends to build on This kind of partnership to strengthen its leadership inside luxury segment, by developing a brand-new collection of prestigious hotels under the Orient Express banner.

AccorHotels Takes 50 Per Cent Stake In Orient Express

This kind of collection, which aims to be the very epitome of the art of travel, will offer a unique experience steeped in history in which combines the luxury, exoticism along with sophistication of East along with West in iconic locations.

In addition, the seven historic cars, symbols of French Art Deco, will remain the physical property of the state-owned rail group, along with will be operated by Orient Express for private journeys along with events.

They will provide a brand-new along with exceptional setting for the organisation of events, which may be held in collaboration with AccorHotels’ various other businesses such as Potel & Chabot, Noctis along with John Paul.

AccorHotels along with SNCF Group are also together committed to preserving, promoting along with sharing the heritage connected with the legendary train along with its history through the Orient Express Endowment Fund, a public interest Centeng whose aim is actually to encourage along with support awareness-building initiatives to benefit a wide audience inside field of the arts along with culture.

Sébastien Bazin, chairman, AccorHotels: “We are delighted with This kind of strategic partnership, which today cements the alliance of two major French players inside globe of travel for a shared purpose, in which of giving fresh impetus along with international standing to an historic along with world-renowned brand.

“Thanks to This kind of partnership, our customers will be able to enjoy a prestigious range of services along with exceptional experiences based on a portfolio of luxury brands”.

The AccorHotels Group is actually a global leader in travel along with lifestyle, along that has a pioneer in digital technology, offering unique experiences in more than 4,0 hotels, resorts along with residences, along with in more than 10,000 private residences worldwide.

Mathias Vicherat, deputy chief executive, SNCF Group: “SNCF Group is actually proud to have contributed to the renaissance of This kind of historic brand along with we intend to continue our involvement along with provide our expertise, acquired over the past 80 years inside field of rail engineering, to help develop This kind of project.

“Through our heritage policy, we will be actively involved in promoting This kind of legendary train to the widest audience.

“The interest shown today by AccorHotels bears witness to the relevance of the project which has been supported since 2008 by our chairman Guillaume Pepy.”

Image courtesy: Lola Hakimian

AccorHotels takes 50 per cent stake in Orient Express

Reply