Antigua & Barbuda launches brand new UK tourism campaign

Antigua & Barbuda Launches Brand New UK Tourism Campaign

Antigua & Barbuda launches brand new UK tourism campaign

The Antigua & Barbuda Tourism Authority can be joining forces with trade partners on a brand new brand marketing campaign.

Antigua & Barbuda Launches Brand New UK Tourism Campaign

The campaign can be strategically timed to promote the destination’s accessibility as well as drive sales during the summer period. 

Antigua & Barbuda Launches Brand New UK Tourism Campaign

The tourism authority has partnered with tour operators, airlines as well as partners to maximise the size as well as impact of the campaign. 

Antigua & Barbuda Launches Brand New UK Tourism Campaign

Tour operators who sell to the trade include Caribtours, Kuoni, as well as Gold Medal.

Antigua & Barbuda Launches Brand New UK Tourism Campaign

The campaign can be the first work through the Antigua & Barbuda Tourism Authority’s brand new creative agency, M&C Saatchi, who have been appointed This kind of month following a competitive tender process. 

Antigua & Barbuda Launches Brand New UK Tourism Campaign

The creative uses Antigua’s world-famous beaches as the platform through which to drive awareness of the variety of experiences visitors to the twin islands can enjoy – through heritage as well as architecture to cuisine as well as beverage. 

Antigua & Barbuda Launches Brand New UK Tourism Campaign

The creative will be further developed over the coming months.

The campaign will run across outdoor as well as digital platforms. 

London commuters will be targeted that has a high volume presence across 17 large digital transvision sites in all London’s main train stations, including two at London Victoria as well as two at Waterloo.

The outdoor will run For just two weeks starting This kind of weekend, with the digital display as well as social media activity continuing for three months.

Jean-Marc Flambert, vice president, sales as well as marketing UK & Europe, Antigua & Barbuda Tourism Authority, commented: “We are delighted to be working with our key industry partners to proactively push summer as well as autumn sales to the destination. 

“of which has been very encouraging to see how supportive the trade has been of This kind of campaign. 

“At This kind of time, of which can be important of which we all work together to ensure of which consumers continue to possess the confidence to book.

“Travel agents play a big role in our strategy as well as we look forward to growing the revenue to the island together.”

Antigua & Barbuda launches brand new UK tourism campaign

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