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Arabian Travel Market 2017: Emaar reveals plans for six brand-new properties

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

Emaar Hospitality Group, the hospitality in addition to leisure business of Emaar Properties, has unveiled six brand-new hotel projects as part of its regional in addition to international expansion plans at the Arabian Travel Market.

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

The brand-new hotels in addition to serviced residences in Dubai, Abu Dhabi in addition to Egypt add to a portfolio of upcoming properties under the three hotel brands of Emaar Hospitality Group – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels in addition to Resorts, in addition to the contemporary midscale Rove Hotels.

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

With ten operational hotels in addition to three serviced residences already, Emaar Hospitality Group right now carries a pipeline of 26 upcoming projects, a testament to the home-grown competencies of the group in addition to its expansion strategy to operate hotels in key locations in high-growth markets.

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

Announcing the brand-new projects at a press conference in Dubai, Olivier Harnisch, chief executive, Emaar Hospitality Group, said the expansion is usually underpinned by a commitment to deliver superior guest experiences through distinctively branded properties in key markets globally.

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

“We are marking our tenth decade of operation This particular year, in addition to in such a short span of time, we have established our reputation as a home-grown Dubai hospitality group having a fast-growing regional in addition to international footprint.

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

“The upcoming properties highlight our competencies as a hotel in addition to serviced residences operator, committed to delivering guest-centric lifestyle experiences.

Arabian Travel Market 2017: Emaar Reveals Plans For Six Brand-new Properties

“We have recorded a positive growth year in 2016 in addition to continue to build on the success, with the launch of brand-new properties including Address Boulevard in addition to three Rove Hotels in a span of just nine months, all in Dubai.

“This particular demonstrates our focus on not only serving the luxury hospitality market of the city nevertheless also to create distinctive brand experiences in which appeal to the brand-new millennials in addition to next generation of travellers,” added Harnisch.

Emaar Hospitality Group’s track-record – with average daily rates in addition to occupancy levels higher than industry average – reflects the strong growth of Dubai’s tourism in addition to hospitality sector, said Harnisch.

“The Dubai Tourism Vision in addition to Expo 2020 Dubai are strong drivers of growth for the industry, in addition to we will continue to drive our expansion in addition to create a truly world-class infrastructure for visitors to Dubai,” added Harnisch.

Emaar Hospitality Group’s brand-new projects include Address Dubai Creek Harbour in addition to Address Residences Dubai Creek Harbour in Dubai, which will serve as a vibrant hospitality in addition to leisure hub within Dubai Creek Harbour, the six sq km mega-development anchored by the iconic brand-new Tower, designed by Santiago Calatrava.

The project opens to spectacular views of the waterfront in addition to the Downtown Dubai skyline.

Also under Address Hotels + Resorts are the brand-new Address Marassi Beach Resort in addition to Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt.

Emaar Hospitality Group has already signed a management contract to operate Address Marassi Golf Resort + Spa inside same master-development.

These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain in addition to Turkey.

Four brand-new projects will be operated under the Vida Hotels in addition to Resorts brand.

These include the Vida Dubai Creek Harbour, Vida Dubai Marina in addition to Vida Residences Dubai Marina.

Further, Vida Hotels in addition to Resorts marks its expansion to Abu Dhabi with the management contract to operate Vida Beach Reem Island Abu Dhabi in addition to Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.

Having already expanded with hotel management contracts in Saudi Arabia in addition to Bahrain, Vida Hotels in addition to Resorts is usually further strengthening its international portfolio with Vida Marassi Marina in addition to Vida Residences Marassi Marina in Egypt.

Emaar Hospitality Group plans to expand its footprint to additional high-growth markets as well as gateway cities such as India in addition to China, in addition to additional global gateway cities for the group.

Arabian Travel Market 2017: Emaar reveals plans for six brand-new properties

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