cost takes up chief marketing role with bmi

Cost Takes Up Chief Marketing Role With Bmi

bmi has appointed Antony cost as director marketing & customer with immediate effect.

Cost Takes Up Chief Marketing Role With Bmi

Based at the airline’s East Midlands hub in addition to also reporting to airline chief commercial officer Jochen Schnadt, cost will drive strategic efforts to further enhance bmi’s brand awareness across the carrier’s pan-European network, unlock brand new customer markets, in addition to also further develop the product proposition in line with bmi’s philosophy to deliver a seamless in addition to also convenient product to its customers.

Cost Takes Up Chief Marketing Role With Bmi

cost brings over 20 years’ aviation experience in addition to also has held senior leadership positions with Air brand new Zealand in addition to also British Airways, most recently being general manager sales for the former, based in Auckland.

Cost Takes Up Chief Marketing Role With Bmi

cost carries a strong track record of leading large in addition to also successful commercial in addition to also digital teams from the UK, USA in addition to also brand new Zealand.

Cost Takes Up Chief Marketing Role With Bmi

bmi, which operates a 20-strong all-jet fleet linking UK hubs including Bristol in addition to also Aberdeen with European commercial in addition to also cultural centres, has enjoyed significant growth over the past year, enhancing its network in addition to also boosting customer numbers.

Cost Takes Up Chief Marketing Role With Bmi

Schnadt said: “This specific year, we’re amplifying our investment in digital research in addition to also marketing to ensure we deliver an even more seamless customer experience.

Cost Takes Up Chief Marketing Role With Bmi

“Antony will drive all customer-facing functions within bmi covering marketing, distribution in addition to also customer engagement in addition to also care, in addition to taking the lead with mobile in addition to also e-commerce.

“His expertise drawn coming from over 20 years with some of the planet’s leading global carriers compliments our specialist senior team.”

cost takes up chief marketing role with bmi

Reply