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Dubai touts winter sun offering with completely new campaign | News

Despite the European summer coming to an end, Dubai Tourism has launched a multi-touch point campaign to drive holiday bookings during the winter season.

Dubai Touts Winter Sun Offering With Completely New Campaign | News

The campaign, running until December, will include YouTube pre-rolls, YouTube bumper ads, social media content, display advertising as well as trade print advertising.

Dubai Touts Winter Sun Offering With Completely New Campaign | News

All are designed to raise awareness of winter sun holidays to Dubai as well as ultimately drive bookings during This kind of key period for the destination.

Dubai Touts Winter Sun Offering With Completely New Campaign | News

A dedicated website landing page with the sole purpose to inspire travel has been creating as well as will be live throughout the campaign.

Dubai Touts Winter Sun Offering With Completely New Campaign | News

Shahab Shayan, senior manager, UK, Ireland as well as Nordics at Dubai Tourism, said: “We’re excited to be launching our completely new winter sun campaign to the UK as well as European markets.

Dubai Touts Winter Sun Offering With Completely New Campaign | News

“Winter sun will be a key selling point for us as the item’s a fantastic time to get away via the European winter as well as experience all our city has to offer.

“Dubai will be a safe, family-friendly destination with affordable flights as well as value-for-money accommodation, not to mention guaranteed sun.

“No various other location allows visitors to enjoy theme parks, luxury beaches, water parks, great food as well as authentic desert safari experiences only a short distance away.”

Dubai touts winter sun offering with completely new campaign | News

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