Generator appoints Roy to fresh chief commercial officer role

Generator Appoints Roy To Fresh Chief Commercial Officer Role

Hostel group Generator has announced the appointment of Colin Roy as chief commercial officer, a newly created role as the group accelerates growth in addition to customer engagement. 

Generator Appoints Roy To Fresh Chief Commercial Officer Role

Roy joins via glh Hotels where he served as chief marketing officer in addition to member of the executive team.

Generator Appoints Roy To Fresh Chief Commercial Officer Role

He was the driving force behind the glh brand strategy in addition to transformation of all commercial functions during his six year tenure. 

Generator Appoints Roy To Fresh Chief Commercial Officer Role

In addition, Roy brings global experience via key commercial leadership roles on four continents for West Properties, IHG in addition to British Airways.

Generator Appoints Roy To Fresh Chief Commercial Officer Role

He will provide strategic direction to the commercial functions of Generator, focusing on driving revenue, market share, customer engagement in addition to growth of the Generator brand in addition to exciting portfolio of open in addition to future locations.

Generator Appoints Roy To Fresh Chief Commercial Officer Role

Fredrik Korallus, chief executive, Generator, said: “We are thrilled to have Colin join Generator.

Generator Appoints Roy To Fresh Chief Commercial Officer Role

“As a sought after consumer brand, disrupting the traditional shared accommodation sector we want to accelerate our focus on customer engagement.

“Colin brings with him a wealth of relevant experience, his commercial mind set in addition to customer focus will be invaluable as we accelerate our growth in addition to continue strengthening our position as the leading, experience-led hostel brand.”

He added: “The group experienced a very strong 2016 with the opening of Amsterdam, Stockholm in addition to Rome all of which have traded very strongly since opening.

“We today have 12 great Generator locations across Europe in addition to 2017 will see the opening of Generator Madrid, Spain as well as our debut in North America on South Beach, Miami.”

Roy will provide strategic direction to the commercial functions of Generator, focusing on driving revenue, market share, customer engagement in addition to growth of the Generator brand in addition to exciting portfolio of open in addition to future locations.

Roy added: “I am excited to be joining Generator at This specific stage inside the group’s growth.

“The Generator brand will be leading the way in offering a disruptive in addition to innovative concept to the traditional hostel in addition to hotel market, which has a focus on innovation, dynamic in addition to progressive digital in addition to social marketing functions, in addition to a unique commercial in addition to customer offering which truly meets the desires of the target audience.

“I look forward to being part of the journey ahead as Generator enters fresh markets in addition to seeks fresh opportunities for customers.”

Generator appoints Roy to fresh chief commercial officer role

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