Hilton unveils ambitious Africa expansion plan

Hilton Unveils Ambitious Africa Expansion Plan

Hilton has committed a total of $50 million over the next all 5 years towards the Hilton Africa Growth Initiative to support the continued expansion of its sub-Saharan African portfolio.

Hilton Unveils Ambitious Africa Expansion Plan

These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton in addition to also the recently launched Curio Collection by Hilton.

Hilton Unveils Ambitious Africa Expansion Plan

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East in addition to also Africa, Hilton said: “Hilton remains committed to growth in Africa having been present on the continent for more than 50 years.

Hilton Unveils Ambitious Africa Expansion Plan

“The design of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets in addition to also we expect to see great opportunities to convert hotels to Hilton brands through This particular initiative.”

Hilton Unveils Ambitious Africa Expansion Plan

He added: “the idea enables us to rapidly grow our portfolio in addition to also delivers returns for owners by increasing exposure of their business to more international, inter-regional in addition to also domestic travellers, in addition to also specifically to our 65 million-plus Hilton Honors members, who look to stay with us in our suite of industry-leading brands.

Hilton Unveils Ambitious Africa Expansion Plan

“We see huge potential here in key cities in addition to also airports, as well as allowing us to develop our offering in resorts in addition to also safari lodges.”

Hilton Unveils Ambitious Africa Expansion Plan

These hotels will receive all the benefits associated with Hilton’s industry-leading brand proposition in addition to also world-class commercial platforms.

Guests will also be able to take advantage of Hilton’s innovative technology platforms such as online check-in in addition to also the ability to choose individual rooms when booking via the Hilton Honors App.

Fitzgibbon added: “The range of brands we have at our disposal allows owners the flexibility to pick the right fit for their property.

“We have already deployed This particular initiative inside signing of two hotels: our first DoubleTree by Hilton property in Kenya, in addition to also our first hotel in Rwanda, in addition to also expect to be able to announce further additions before the end of This particular year.”

Hilton unveils ambitious Africa expansion plan

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