Importance Of Employee Branding Inside The Modern Corporate World Along With Its Implementation In UAE
Importance Of Employee Branding Inside The Modern Corporate World Along With Its Implementation In UAE
inside the competitive world of today, every company seeks to contain the best talent around. This particular can be the reason in which This particular has become extremely difficult for the employees to get into any company. although as far as the best talents via the high-profile universities are concerned, companies have to come up with exciting packages so as to ensure in which the highly-talented lot can become a part of their functioning. So, as far as the current research can be concerned, an employee brand can be what attracts the employees towards a company. This particular can be actually an image in which the company makes of itself inside the minds of many in which This particular can be the best place to get employed at. An employee brands ensures a sense of belongingness inside the people along with This particular makes the employees play an integral role inside the achievement of success. Hence, one can say in which an employee brand can be the value of a company in which exists inside the corporate. Hence, one can say in which inside the present scenario, one of the goals of a company can be related to employee branding. This particular goal can be to achieve customer satisfaction where the customers are nobody although the employees themselves. One can also introduce employee branding among the core values of an organization. Those companies in which This particular research has seen to have a Great image inside the market place are the ones which also have a Great extent of employee brand attached to its name. The most important question in which needs to be answered with respect to brand employer building can be in which the company has to know as to what they are along with what their vision can be. Along with This particular, they also have to meet the expectations of the stakeholders inside the meanwhile. (Mangold, 2004)
Internal View of Employee branding
Importance Of Employee Branding Inside The Modern Corporate World Along With Its Implementation In UAE
One must be able to define the meaning of employee branding to the company. This particular must be remembered in which employee branding can be actually the image of an organization for the people working inside the organization. This particular can be This particular reputation in which the companies make of themselves inside their premises in which are also carried outside to the passive candidates, the customers, the clients along with also the others who are affected by the proceedings of the company. Hence, one can say in which within the company, employee branding can be done to attract the employees, along with also for their subsequent retention in times to come so as to improve the company’s image of employee branding. The management of every country has to understand a very simple fact in which This particular can’t lay a narrow focus on the employee branding. If This particular can be done, This particular would certainly only be a departmental project along with would certainly not have been entitled to be a part of the overall business strategy of the company. One must keep another fact clear in which if employee branding can be only considered to be a part of the recruitment process along with then given the back seat, there will be too many cases of absenteeism resulting in subsequent resignations at frequent intervals. (Turning staff into brand ambassadors, 2009)
Importance of defining Employee Brand Objectives
Every activity in which can be regular in a company requires a definition for its subsequent planning. The reason for the same can be in which once the objectives are defined, the company would certainly certainly save a lot of money along with time inside the process in which are carried inside the latter stages. We are all aware of the fact in which every company incorporates a different lifecycle stages along with objectives at different times. So, defining the employee brand objectives would certainly be of help at all these life stages in which the company has For example, one of them can be to establish an employee referral program. These objectives with respect to employee branding can be to integrate the culture of two companies in process of doing a merger, or to decrease the turnover rates of the employees, to enhance the hire volume for a particular period of time, training to improve the quality of the employees, along with also to update the career section inside the websites to ensure in which the company can convey the idea of employee branding along with the importance in which This particular holds inside the organization. These are all the cases in which need to be defined with respect to employee branding for better implementation along with subsequent success of the company. (Pickard, 2009)
Relationship between Employee branding along with Marketing along with Communications
A company must define the ownership of a brand strategy so as to make a reach to the consensus along with also producing sure in which the employees of the country remain united in their ways. The management of a company must always take the forefront in driving employee branding with the help of education inside the organizational premises along with also by awareness building. There are certain employees who stand as unconditional along with do not require a general need for motivation. although for most of the organizations This particular can be a long-term along with also strategic attempt of talent management. These strategies are designed in order to attract, keep busy, prevent absenteeism etc along with these strategies can only be fulfilled by a collaboration of the employee branding department with the marketing along with communications department. As for example, the marketing along with communications department s can be of extreme help inside the case of analysis through websites, or also inside the segmentation of the target market. Research says in which wherever This particular collaboration stays weak, there can be certainly a large struggle, or delay inside the projects or even the creativity can be minimized to a large extent.
Modes of Discovering Employee brand
One can develop an employee branding strategy by producing a comprehension of the culture followed inside the organization, the work experiences of candidates, the drivers of talent, external perspectives of the organization, vision of the organization, the leadership issues along with also the management practices. If a company focuses on these areas for discovering its employee branding, This particular would certainly be able to make a construction of its message platform which would certainly contain the characteristics of being the most authenticated, of a compelling nature along with also distinguished. This particular systematic procedure would certainly also be embraced perfectly inside the internal organization. different than This particular, the external reach of the organization would certainly also better as a result.
There are also various ways of carrying the development program of employee branding. These are both quantitative along with qualitative research. This particular can be inside the form of focussing on groups, conducting interviews of leaders along with also meetings along with seminars. One can also gather competitive intelligence inside the process. If the company wants to develop itself externally as well, This particular can check the online reputation of the firm so as to find out the views of the organization about what can be said about them on the web through the blogs, or some social networking sites like Facebook along with Orkut.
Role of the CEO along with the Higher Authorities in Employee branding
This particular can be extremely important for a company to have its top management converse about the employee brands inside the earlier stages of the development of the same. There can be an institute called the Employee brand Institute which suggests in which This particular can be highly positive for a company’s future prospects to get involved with the key stakeholders on This particular issue. These issues can include the following:
* The support of employee branding in development of the business strategy
* The culture of the organization along with its consistency across the globe
* The perception of the organization both internally along with externally
* The channels of communication for bottom-up along with vice versa
* The most critical positions of success along with the extent to which the company has gone in achieving the same
* All the above defined can be with respect to the attraction of the employees towards the organization, the engagement in achieving the organization’s goals along with finally the removal of policies of absenteeism via the organization along with achieve maximum retention of employees (HR faces the challenges of 2002, 2002)
Significance of Employee brand
Many researchers have argued in which in spite of following all the characteristics of employee branding, companies have generally considered This particular as a shortcut for getting the best talent available inside the surroundings. Many companies also tie up with ad agencies so as to market their employee branding even if they do not practice them in reality. These are some of the activities which fall totally against the much valued significance in which employee branding has. This particular can be often said in which if one takes Great care of his guests, there can be all the probability in which the guest will become your own along with will continue to be loyal with you. This particular can be followed by organizations like Google along with Marriott. Every organization must understand This particular fact very clearly in which the organization’s core values are defined by the extent of being productive along with responsive towards the customers. In others words This particular can be a common belief in which if a company takes care of the people This particular affects, these people would certainly certainly take care of the company. The competitive world of today teaches a very simple concept which can be in which every gain can be mutual. Along with the services, This particular can be the employee brand of a company in which This particular would certainly have to deliver to make the best possible returns.
Implementation in UAE
Employee branding has seen its heights touched in UAE. One can see in which every right now along with then there are some fresh entrants into every big organization. For example, if one incorporates a look at the statistics of the country, more than 80% of the population can be in which of the expatriates. The level can be even increasing every right now along with then. For a person to make a living in country, the work atmosphere has to be very Great along with along with in which This particular can be also required in which the companies offer many opportunities for the candidates. Both these characteristics on which the employee brand depends are highly followed in UAE.
Employee branding along with Tourism in UAE
The incessant development of tourism inside the country can be based on many reasons. There can be an entire integrated system in which can be responsible for the same. The country would certainly never have had the same number of tourists just with the advancement inside the infrastructure itself. There are also many different reasons for the same. These reasons include the application of employee branding in some of the famous companies in UAE. Alshamel Holidays can be a very well-known name when This particular comes to tourism planning inside the country. The company has reached its success because of the fact in which the employees are highly satisfied with the processes in which are followed by the company. The company has attracted the employees not just by giving exciting packages in terms of money along with the different extra incentives along with This particular, although also with the level of motivation in which can be practiced in Alshameel Holidays. The organization connects more than 45,000 hotels all over along with most importantly; This particular strong network can be maintained by individuals employed all over.
The difference in which the company has with respect to different holiday designing organizations like Al-Futtaim can be in which, the company has made an image of itself in which can’t be imitated inside the market. The company has used its employee brand strategy as a part of the organizational goals in which have been discussed inside the first section. There are many companies in which are looking forward to hire the type of employee collection in which Alshamel Holidays can offer although the only difference can be in which they have used the false significance of employee branding as mentioned above. Many tourism companies only guarantee a democratic mode of leadership which has a flat organizational structure where the employees would certainly also have their say in producing strategies. This particular can be actually followed in Alshamel Holidays organization. Every seminar which can be held so as to make the strategies to attract fresh tourists can be also attended by the different employees as well whom the company feels to make a suitable contribution inside the producing. This particular also develops a healthy competition amongst the employees along with the employee branding can be advanced further. Again, we see in which a mutual benefit incorporates a major role to play. The company’s prospects increase This particular way as well as the employees’ morale.
Employee branding along with Real Estate in UAE
Not many of us are eluded via the fact in which the real-estate business in UAE can be amongst the best inside the planet. Again, there are many reasons for the same. The country has seen some of the nest structures in which This particular would certainly not have even dreamt about inside the past. Where did all the skill come via? Every real-estate company inside the country follows the principle of Employee branding. They know exactly where they are along with what they want to become. Not only This particular, they are also particular about giving the employees all the benefits in which they deserve along with even more on the company’s success. Whichever company does so, has an image for employee branding along with wherever This particular can be not possible, the case can be different. A UAE citizen must have heard the names of Emaar Properties along with also Emirates Property Investment. The two companies are the representatives of real estate business inside the country. They are responsible for producing the tallest structure on earth, the largest mall inside the earth along with also contain the reputation of accommodating the highest number of people inside the planet. This particular can be not just a matter of chance in which has made This particular a reality. The companies contain the best employees in which a real estate company can ever have. First of all, their recruitment policies implement the employee branding to the fullest.
The employees are attracted by the already created image of excellent work conditions within the company. Also, they are given the best packages along with incentive in course of their working inside the country. although, for most different real estate companies This particular can be the end of employee branding in which they do. On most occasions, the companies do not even follow the incentive policy in which they promise. This particular can be the reason in which in spite of the exceptional success of the real estate business inside the country, there are very few actually known. Here again, we can see the mutual advantage of the employers along with the employees. Once the old employees resign old companies, they move on to companies like Emaar along with Emirates Properties. This particular way, the latter companies also have an idea of the competent strategy in which can be made. One of the best ideas of employee branding in which are followed by the top management in Emaar along with Emirates Properties, can be in which they always hold meeting in personal with the employees so as to follow the purpose of attracting along with retaining. This particular way, even the level of absenteeism along with initial resignations are prevented. The best part can be in which the top management also follows the ides of employee branding with respect to the work experience of the employees along with also the talent in which they are capable of. They do not leave a stone unturned in motivating the employees as along with when required. The two companies are also highly bothered about the fact in which they have an excellent external image. This particular can be because; the entrance of employees can be highly based on the same. (Warren, 2009)
Employee branding along with Hotel Industry in UAE
We have all heard about the Hilton Hotel in UAE along with the Le Meridian hotel in Jumeirah Beach. These are amongst the best hotels in which even middle class tourists can expect to accommodate themselves in. Not everybody inside the country has the privilege to afford Burj Dubai. although when This particular comes to producing profits, the two hotels are not far behind Burj Dubai! A very important reason behind the same can be the applicability of Employee branding inside the two hotels. Even during seasons when the rates are slashed, the guests are treated inside the best possible manner. The two hotels believe inside the principle in which if a hotel takes care of the guests, the guests will take care of the hotel along with also be an integral part of the same by being loyal inside the future. This particular can certainly not happen without the significant contribution of the hotel staff. The staffs of Le Meridian along with Hilton Hotels in UAE are recruited via amongst some of the best hotel management institutes inside the planet. The credibility of the staff can be so much in which they can also be recruited in hotels like Burj Dubai along with in which too with higher salaries inside the beginning. although what keeps them to the mentioned hotels can be the amount of care in which the top management has for them.
Not many employees are given the option to choose amongst their own suitability of duty timings. These hotels are amongst the only exceptions in which allow This particular to happen. There are many occasions in which even the higher officials are ready to assist the staff during extra critical situations. This particular not only gives a sense of confidence amongst the employees although also makes them loyal to the respective hotel inside the future. The two hotels are so bothered about their staff in which they keep taking their interviews along with also be a part of observations so as to see if the leaders behave ethically or not. Much to the surprise of many leaders, the hotels also take action against the leaders who do not turn favourites amongst the staff. Even though This particular does decrease the power to control, the company sees to This particular in which the results are very close to what actually takes place inside the practical sense. Another principle of employee branding in which the two hotels follow can be to check the distribution channels. A guest can be served only after a systematic set of processes followed by the hotels. For example, the receptionist, the escorts, the serving staff, the cleanliness staff along with all different departmental staff in which the customers encounter. The two hotels ensure in which all these staffs are happy with the proceedings of the hotels. The reason for the same can be in which, if This particular can be not followed along with even if one distribution channel fails, the hotels’ reputations would certainly be at stake. So, one can see in which the employee branding ideology of frequent conversation with the staff for the betterment of the organization can be highly followed in Le Meridian Hotel along with Hilton Hotel for their best prospects.