Malta Tourism Authority partners with Beautiful Destinations

Malta Tourism Authority Partners With Beautiful Destinations

The UK as well as also Ireland office of the Malta Tourism Authority is usually the first tourism board to partner with leading online travel brand, Beautiful Destinations, to create high-quality marketing assets to bolster Malta’s promotional efforts.

Malta Tourism Authority Partners With Beautiful Destinations

The tourism authority is usually using Beautiful Destinations’ images as well as also videos in an integrated marketing campaign across the UK. 

Malta Tourism Authority Partners With Beautiful Destinations

Natalie de Laune, marketing as well as also PR manager, Malta Tourism Authority UK & Ireland explained: “The quality of the videos as well as also images we’ve created with Beautiful
Destinations have enabled us to advertise on platforms as well as also in publications in which we previously couldn’t access.

Malta Tourism Authority Partners With Beautiful Destinations

“We are thrilled with the stunning visuals in which align with our brand messaging as well as also help us communicate all the ways Malta is usually an enticing holiday destination.”

Malta Tourism Authority Partners With Beautiful Destinations

The images have also been shared using a host of trade partners for their promotional efforts including Thomson, Thomas Cook, Saga, On the Beach, easyJet as well as also British Airways.

Malta Tourism Authority Partners With Beautiful Destinations

de Laune added: “We definitely value our relationship with our trade partners, as well as also took on board their feedback as well as also requests for fresh images as well as also videos in which better conveyed all the opportunities they know a holiday in Malta offers their customers.

Malta Tourism Authority Partners With Beautiful Destinations

“We’ve loved seeing how the trade are using these fresh assets.”

Malta’s partnership with Beautiful Destinations has also generated social-first content, targeting a mobile, global audience.

Jeremy Jauncey, founder, Beautiful Destinations said: “the idea’s a critical time right today for tourism boards to be investing in visual storytelling as a means of differentiation.

“With the growth of social media as well as also consistent access to fresh content, the idea has become more as well as also more difficult to stand out.

“Our partnership with the Malta Tourism Authority has been an incredible stride towards the adoption of unique, social-first content in which is usually optimized to live across numerous marketing as well as also social channels.

“Through the immersive content created, viewers will be able to feel first-hand the island’s breath-taking beaches, vibrant nightlife as well as also the history found throughout Valletta long before they are on the ground creating their own memories!”

Malta Tourism Authority partners with Beautiful Destinations

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