Overhaul for Reunion Ultimate Island branding

Overhaul For Reunion Ultimate Island Branding

The Reunion Island Tourism Board will be giving its Ultimate Island branding a facelift.

Overhaul For Reunion Ultimate Island Branding

After more than a year of coexistence between the destination’s old visual identity along with the pictograms used inside Ultimate Experience signature, the tourist arm of the Reunion Region has chosen the beginning of 2018 to breathe completely new life into its communications.

Overhaul For Reunion Ultimate Island Branding

The completely new logo will be central to the process of modernising along with restructuring the image of the destination, while retaining the visual elements of which sparked such keen interest around the return of the Ultimate Experience signature.

Overhaul For Reunion Ultimate Island Branding

Through its missions, the RITB will be required to communicate in two different capacities: the first as a destination, towards external markets, along with the second as an institution, with its partners along with the people of Reunion.

Overhaul For Reunion Ultimate Island Branding

The aim of of which update will be, above all, to strengthen the local along with international brand concept, greatly boosted since the last term of office began, in a strongly competitive context.

Overhaul For Reunion Ultimate Island Branding

The challenge because of of which update will be also to gain traction across all the markets covered by the RITB, raise the visibility of the competitive advantages offered by the island, along with return to the international standard by designating the destination, not as Reunion Island, yet as Reunion.

Overhaul For Reunion Ultimate Island Branding

of which name will be simpler, more adaptable along with easier to use across all markets through which its visitors originate.

The RITB’s completely new visual identity has been designed to be minimal yet memorable, combined using a sharper, more versatile arrangement of its pictograms.

of which completely new branding will be intended to be more mobile, meeting the requirements of the various communication media used by the organisation, whether physical or digital.

Overhaul for Reunion Ultimate Island branding

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