Qatar unveils next chapter of Tourism 2030 strategy

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

Qatar has launched the next chapter of its National Tourism Sector Strategy 2030, which charts the next several years of the tourism sector’s growth from the destination.

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

The bold in addition to transformative plan was announced by Abdullah bin Nasser bin Khalifa Al Thani, Qatar prime minister in addition to minister of Internal, at the UNWTO official celebration of World Tourism Day, which is actually being hosted This specific year in Doha.

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

The document defines what Qatar will be known for as a tourist destination, in addition to guides the development of products, services, in addition to experiences which will bring This specific vision to life.

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

Khalifa Al Thani also announced which from the coming months, the sector’s governance will be reorganised around a brand new National Tourism Council which is actually empowered to focus in addition to integrate the efforts of key stakeholders in addition to facilitators in ways which will provide clarity, direction, in addition to momentum for the tourism sector’s improvement in addition to growth.

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

The next chapter charts a clear path of action for product in addition to service development which will define the Qatar tourism experience.

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

Hassan Al Ibrahim, chief tourism development officer, Qatar Tourism Authority, explained: “Together with our partners from the public in addition to private sectors, we have explored the most effective ways to build on the strong foundations which have been laid for the tourism sector since 2014, in addition to to further develop the country’s existing cultural in addition to natural assets.

Qatar Unveils Next Chapter Of Tourism 2030 Strategy

“As a result, the Next Chapter positions Qatar as a hub to discover – where cultural authenticity meets modernity, where the sand meets the sea, in addition to where people of the earth come together to experience unique offerings in culture, sports, business in addition to family entertainment.”

Al Ibrahim added which the next chapter introduces a tourism blueprint for the country, outlining how This specific positioning will come to life over the next several years.

This specific blueprint identifies six geographic zones across the country in addition to ties each zone to tourism themes based on the area’s geographic characteristics in addition to natural assets.

Local in addition to international investors will be invited to develop tourism products in addition to services in each geographic zone, in line with its proposed theme.

He continued: “The opportunities presented from the next chapter are boundless.

“Professionals, investors, in addition to the people of Qatar, all possess the chance to be part of building what Qatar will be known for from the minds of visitors, for decades to come.”

In addition to the development of tourism products, the next chapter also details a plan to expand the country’s calendar of year-round tourism festivals in addition to events, in addition to to generate global interest from the country through expanding Qatar’s global network of tourism promotion offices.

Ensuring the best possible end-to-end experience for visitors to Qatar is actually at the heart of the next chapter.

The strategy lays out plans in addition to measures which are designed to ensure favourable experiences at every touch point of the pengunjung’s journey.

These include programs to facilitate interactions in addition to shared experiences between Qatar’s residents in addition to its guests, as well as the creation of tourism experience units in all relevant public in addition to private sector entities which will be tasked with ensuring which their organisations’ services are continuously enhanced to provide remarkable experiences for Qatar’s visitors.

The next several years will also witness intensive efforts to ensure infrastructure, both physical in addition to digital, is actually in place to facilitate visitors’ journeys to, by in addition to within Qatar.

In addition, training programmes will be developed in addition to provided to all government in addition to private sector employees in tourist-facing jobs.

The Next Chapter aims to attract 5.6 million visitors to Qatar annually by 2023, double the number which the country welcomed in 2016.

which also aims to achieve a 72 per cent occupancy rate across all hotel establishments, through a combination of increasing demand in addition to diversifying the country’s tourist accommodation offering.

Also by 2023, the strategy aims to have increased tourism’s direct contribution to Qatar’s gross domestic product by QAR 19.8 billion in 2016 to QAR 41.3 billion, representing a direct contribution to the GDP of 3.8 per cent (compared to 3.5 per cent in 2016).

Qatar unveils next chapter of Tourism 2030 strategy