Shangri-La Hotels signs loyalty scheme partnership with Taj Hotels

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

Two leading Asian hotel groups, Hong Kong-based Shangri-La Hotels & Resorts as well as also Mumbai-based Taj Hotels Resorts & Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach as well as also offer more unique experiences to guests across Asia as well as also the earth.

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle as well as also Shangri-La’s Golden Circle guest loyalty programmes as well as also will provide members reciprocal as well as also seamless benefits.

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

The programme will offer Shangri-La as well as also Taj’s combined six million loyalty programme members the benefits most important to them.

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

Rakesh Sarna, chief executive, Taj Hotels Resorts & Palaces said: “This kind of will be a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality.

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

“Over time, our valued guests as well as also loyalty members had shared their desire for a wider selection of world class hotels in key destinations.

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

“This kind of alliance will help drive deeper engagement for our most valuable guests as well as also members as they will today be recognised seamlessly at some of the earth’s finest hotels across multiple geographies.”

Shangri-La Hotels Signs Loyalty Scheme Partnership With Taj Hotels

As part of its “Loyalty will be” fifth anniversary celebration This kind of year, Shangri-La’s Golden Circle has rolled out an array of completely new member benefits as well as also partnerships, the most recent being Infinite Journeys with Singapore Airlines.

Taj relaunched InnerCircle in 2015 with augmented features as well as also enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging via accommodation, restaurants as well as also spas, as well as also no expiry of points for active members.

“As hotel owner-operators who share similar values as well as also service philosophies yet have minimal overlap of properties, Taj as well as also Shangri-La are in a unique position to establish a seamless alliance in which goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La acting president Madhu Rao.

“Our alliance bridges two iconic Asian brands as well as also opens up a world of completely new experiences for our loyal guests.

“We will be able to enhance brand awareness as well as also increase market share by providing Golden Circle as well as also Taj InnerCircle members more value as well as also more reasons to stay with us.”

Shangri-La Hotels signs loyalty scheme partnership with Taj Hotels

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