Silversea appoints brand-new UK head of marketing ahead of Silver Muse debut

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

Silversea appoints brand-new UK head of marketing ahead of Silver Muse debut

Cruise line Silversea has announced the appointment of Erin Johnson as head of marketing, UK & Ireland.

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

Johnson joins Silversea by Carnival Cruise Lines UK & Ireland, where she oversaw quite a few successful marketing initiatives along which has a multi-million-pound advertising campaign.

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

During her 15 years within Carnival, Johnson held numerous senior travel management roles including marketing along with sales manager, UK & Ireland, at Carnival Cruise Lines along with marketing along with sales manager, UK & Ireland at Holland America Line.

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

Based within Silversea’s London office, Johnson will ensure that will the brand’s key messages along with positioning are communicated to both consumer along with trade audiences.

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

Her appointment comes ahead of an exciting period for Silversea, with the launch of brand-new flagship Silver Muse in April This particular year, along with the extensive renovation of Silver Cloud – which will see the vessel become an ice-class ship suitable for exploring polar waters – complete by November.

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

Lisa McAuley, Silversea managing director, UK & Ireland, said: “With over 15 years’ experience from the cruising industry, we are very proud to be welcoming Erin along with her wealth of knowledge along with expertise to Silversea.

Silversea Appoints Brand-new UK Head Of Marketing Ahead Of Silver Muse Debut

“This particular latest appointment further strengthens our top team within the all-important UK along with Irish market in what promises to be a very busy year for the company.”

Johnson will report to McAuley along with will formally begin her brand-new role on Monday, March 20th.

Johnson added: “I am delighted to be joining Silversea at such an exciting time.

“With Silver Muse launching in just a few weeks, the transition of Silver Cloud to the expedition fleet later This particular year, along which has a host of brand-new developments at sea along with on land, I am looking forward to further raising awareness of the award-winning Silversea product to consumers along with the trade.”

Silversea appoints brand-new UK head of marketing ahead of Silver Muse debut

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