Singapore Tourism Board signs partnership with Thomas Cook Group

Singapore Tourism Board Signs Partnership With Thomas Cook Group

Singapore Tourism Board as well as Thomas Cook Group have signed a memorandum of understanding to cover cooperative marketing campaigns, trade engagements as well as public relations activities.

Singapore Tourism Board Signs Partnership With Thomas Cook Group

This specific is usually the first deal between the two organisations as well as of which will be effective coming from October for a period of three years until 2020.

Singapore Tourism Board Signs Partnership With Thomas Cook Group

Under the deal, STB as well as Thomas Cook will collaborate to promote Singapore as a tourism destination, position of which as a must-visit destination in Asia, as well as encourage tourists to stay longer inside city-state.

Singapore Tourism Board Signs Partnership With Thomas Cook Group

of which will cover a series of joint activities including brand advertising as well as promotional campaigns, product development, sales as well as public relations to boost pengunjung numbers coming from the UK, Germany as well as France to Singapore.

Singapore Tourism Board Signs Partnership With Thomas Cook Group

In addition, the activities will focus on promoting STB’s fresh brand, Singapore – Passion Made Possible, which officially launched in London during London Cocktail Week.

Singapore Tourism Board Signs Partnership With Thomas Cook Group

Aimed at deepening the understanding of consumers in Europe about Singapore, Thomas Cook as well as STB will share information as well as statistical data related to tourism, as well as analysing consumer habits as well as booking trends to support the development of strategies of which will help continue to encourage tourism growth in Singapore.

Singapore Tourism Board Signs Partnership With Thomas Cook Group

Lionel Yeo, chief executive, Singapore Tourism Board, said: “This specific is usually the first deal of which STB has inked having a tour operator in Europe as well as of which marks a significant milestone in our cooperation with Thomas Cook, one of Europe’s leading travel brands.

“This specific memorandum is usually also timely as we launch our fresh destination brand – Passion Made Possible – inside UK.

“Through This specific memorandum, STB as well as Thomas Cook will work together to refresh perceptions of Singapore as well as promote fresh travel experiences of which will appeal to travellers coming from Europe.”

Tourism figures coming from 2016 show of which international visitors to Singapore rose by 7.7 per cent to reach a record high of 16.4 million last year.
Of these travellers, about 11 per cent were Europeans.

The UK, Germany as well as France are Singapore’s top three European source markets.

Singapore Tourism Board signs partnership with Thomas Cook Group

Reply