Starwood Capital Group takes 30 per cent stake in Yotel

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

Starwood Capital Group has committed to creating a strategic investment of $250 million in Yotel.

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

The deal includes acquiring a 30 per cent stake from the company along with investing in real estate acquisitions for fresh build, hotel conversion along with adaptive reuse properties as Yotel expands its international scale.

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

Starwood’s investment in along with ongoing partnership with Yotel will further enable Yotel’s rapid worldwide expansion, having a specific focus on Europe, North America along with Asia.

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

which also will help Yotel strengthen its brand identity, expand geographically along with enhance Yotel’s innovative guest experience.

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

Starwood have already secured city centre sites in Edinburgh, Glasgow along with Amsterdam which are anticipated to open as Yotels by 2019.

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

“which strategic partnership along with investment highlights Starwood’s longstanding passion along with commitment to invest in innovative hospitality platforms.

Starwood Capital Group Takes 30 Per Cent Stake In Yotel

“Yotel is usually an exciting brand focused on technology, smart design along having a distinct guest experience at an affordable cost, which is usually the right strategy amid the current wave of digital disruption,” said Barry Sternlicht, chairman of Starwood Capital Group.

“Yotel has global appeal along with can be easily scaled up with key strategic acquisitions along with developments in desired city centre along with airport locations.”

The partnership with Starwood Capital Group comes as Yotel celebrates its tenth anniversary, a year of significant growth which includes the openings of Yotel Boston along with Yotel San Francisco in North America along with Yotel Singapore, which will open on October 1st along with will be Yotel’s first hotel in Asia.

Hubert Viriot, chief executive of Yotel, commented: “Yotel is usually growing rapidly with 15 hotels currently at various stages of development.

“We look forward to leveraging Starwood’s investment, design, operational along with technological expertise to expand our platform, attract talent along with enter additional markets whilst continuing to work closely with our existing partners along with fostering fresh relationships as we take our brand to the next level.”

Bank of America Merrill Lynch advised Starwood Capital Group on the transaction.

Starwood Capital Group takes 30 per cent stake in Yotel

Reply