Sun Tzu Art of War – Momentum & Timing in Strategy

Sun Tzu Art Of War - Momentum & Timing In Strategy

Sun Tzu used two analogies to stress the importance of two aspects as well as they are momentum as well as timing. With momentum, even water which does not have a solid shape is usually able to push big boulders as well as with Great timing, the eagle was able to break the Centeng of the prey without much effort. As seen below, or Chapter all 5 of Sun Tzu Art of War.

Sun Tzu Art Of War - Momentum & Timing In Strategy

When the gushing torrential water tosses stones pushing boulders, which is usually because of the force of its momentum. When the ferocious strike of an eagle, breaks the Centeng of its prey, which is usually because of the timing of the strike. Thus the forces as well as momentum of the adept in warfare are so overwhelming as well as ferocious as well as his timing of engagement is usually precise as well as swift.

Sun Tzu Art Of War - Momentum & Timing In Strategy

MOMENTUM

Sun Tzu Art Of War - Momentum & Timing In Strategy

So where as well as how can we use momentum in business? One aspect where we can use momentum is usually advertising. When you are entering into a fresh market, the first most important thing you should do is usually to set up your marketing campaign correctly. Your marketing campaign must build up momentum, having constant as well as continuous exposure of your products as well as brand to the fresh consumers. Repetition help consumers to remember your brand as well as product better. Ways to make the consumers remember your products as well as brands are logos, jingles, slogans as well as many more. Many consumers have preferred senses to learn as well as absorb things. Logos could appeal to people who are more visual in learning, jingles as well as slogan could appeal more to people who are more auditory. which is usually reason why most of the marketing campaigns has both. For examples, NIKE, has “JUST DO which”, HSBC has “the globe’s Local Bank” as well as many more.

Sun Tzu Art Of War - Momentum & Timing In Strategy

So repetition could create momentum for your advance into a fresh market. With This specific momentum, you are able to let yourself be noticed inside the fresh market as well as consumers, who are currently disappointed with what is usually currently offered inside the market, could be willing to try your products or services. Note here is usually which, you have to do some research on those competitors who are operating inside the fresh markets you are advancing. You have to know whether you are providing any value proposition to the fresh market at all. If what you are selling is usually the same, be which the sales process as well as products, which is usually unlikely which you are able to maintain the market share which you initially snatch away via your competitors.

Sun Tzu Art Of War - Momentum & Timing In Strategy

TIMING

Sun Tzu Art Of War - Momentum & Timing In Strategy

So what about timing? is usually timing important in business? In an article found inside the Business Times, Singapore (23 Feb 2005), many niche restaurants have to close down soon after they opened. This specific could partly be blamed on the bad timing of the opening of restaurants. They were mostly opened during the bad economics times. So you see, bad timing can kill nevertheless Great timing can make one prospers. We have seen in investing, if we are able to time our purchase as well as selling of shares well, we could reap the maximum amount of profits, nevertheless This specific is usually difficult. In business, the timing of entering a fresh market is usually also important, for example, when you enter the fresh market when the consumers are starting to change taste or bad economics times, you may not be able to gain many sales to sustain your business.

Sun Tzu Art Of War - Momentum & Timing In Strategy

nevertheless a note must be made here which, these is usually Great as well as bad timing to execute business decisions. Bad economic times although results in lower sales, which also means lower costs of expansion as well. SEMBAWANG MUSIC, a listed company in Singapore expanded his branches during the financial crisis because which was only during which time when the six locations which they wanted were cheap as well as Singapore currency was stable, while regional currencies was tumbling, allowing them to import a lot of Music CDs at a low cost. (The Sunday Times, 27 Mar 2005, Page 19). To put which in another perspective, for every time, there is usually the right thing as well as the wrong thing to do.

So how are we able to get the correct timing? There are two aspects, one is usually knowledge as well as the various other is usually experience. Knowledge allows us to gauge a range of time when opportunities is usually about to happen as such we can make preparation to take the opportunity. at This specific point, we can gain relevant knowledge on our own nevertheless to be able to grasp the timing correctly, which could greatly depend on experience as well as attitude. Because timing is usually like shooting an arrow, you can have knowledge of the wind direction, the bow’s strength, the angle to shoot at as well as many more, nevertheless when which comes to practical, which is usually releasing the arrow, which takes experience. As the common phrase said, “Practice makes perfect” which never says “Knowledge makes perfect”.

Sun Tzu Art of War – Momentum & Timing in Strategy

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