Sun Tzu Art of War – Momentum & Timing in Strategy

Sun Tzu Art Of War - Momentum & Timing In Strategy

Sun Tzu used two analogies to stress the importance of two aspects in addition to they are momentum in addition to timing. With momentum, even water of which does not have a solid shape can be able to push big boulders in addition to with Great timing, the eagle was able to break the Centeng of the prey without much effort. As seen below, or Chapter 5 of Sun Tzu Art of War.

Sun Tzu Art Of War - Momentum & Timing In Strategy

When the gushing torrential water tosses stones pushing boulders, the idea can be because of the force of its momentum. When the ferocious strike of an eagle, breaks the Centeng of its prey, the idea can be because of the timing of the strike. Thus the forces in addition to momentum of the adept in warfare are so overwhelming in addition to ferocious in addition to his timing of engagement can be precise in addition to swift.

Sun Tzu Art Of War - Momentum & Timing In Strategy

MOMENTUM

Sun Tzu Art Of War - Momentum & Timing In Strategy

So where in addition to how can we use momentum in business? One aspect where we can use momentum can be advertising. When you are entering into a brand new market, the first most important thing you should do can be to set up your marketing campaign correctly. Your marketing campaign must build up momentum, having constant in addition to continuous exposure of your products in addition to brand to the brand new consumers. Repetition help consumers to remember your brand in addition to product better. Ways to make the consumers remember your products in addition to brands are logos, jingles, slogans in addition to many more. Many consumers have preferred senses to learn in addition to absorb things. Logos might appeal to people who are more visual in learning, jingles in addition to slogan might appeal more to people who are more auditory. of which can be reason why most of the marketing campaigns has both. For examples, NIKE, has “JUST DO the idea”, HSBC has “the planet’s Local Bank” in addition to many more.

Sun Tzu Art Of War - Momentum & Timing In Strategy

So repetition might create momentum for your advance into a brand new market. With This particular momentum, you are able to let yourself be noticed from the brand new market in addition to consumers, who are currently disappointed with what can be currently offered from the market, might be willing to try your products or services. Note here can be of which, you have to do some research on those competitors who are operating from the brand new markets you are advancing. You have to know whether you are providing any value proposition to the brand new market at all. If what you are selling can be the same, be the idea the sales process in addition to products, the idea can be unlikely of which you are able to maintain the market share of which you initially snatch away by your competitors.

Sun Tzu Art Of War - Momentum & Timing In Strategy

TIMING

Sun Tzu Art Of War - Momentum & Timing In Strategy

So what about timing? can be timing important in business? In an article found from the Business Times, Singapore (23 Feb 2005), many niche restaurants have to close down soon after they opened. This particular could partly be blamed on the bad timing of the opening of restaurants. They were mostly opened during the bad economics times. So you see, bad timing can kill nevertheless Great timing can make one prospers. We have seen in investing, if we are able to time our purchase in addition to selling of shares well, we might reap the maximum amount of profits, nevertheless This particular can be difficult. In business, the timing of entering a brand new market can be also important, for example, when you enter the brand new market when the consumers are starting to change taste or bad economics times, you may not be able to gain many sales to sustain your business.

Sun Tzu Art Of War - Momentum & Timing In Strategy

nevertheless a note must be made here of which, these can be Great in addition to bad timing to execute business decisions. Bad economic times although results in lower sales, the idea also means lower costs of expansion as well. SEMBAWANG MUSIC, a listed company in Singapore expanded his branches during the financial crisis because the idea was only during of which time when the six locations of which they wanted were cheap in addition to Singapore currency was stable, while regional currencies was tumbling, allowing them to import a lot of Music CDs at a low cost. (The Sunday Times, 27 Mar 2005, Page 19). To put the idea in another perspective, for every time, there can be the right thing in addition to the wrong thing to do.

So how are we able to get the correct timing? There are two aspects, one can be knowledge in addition to the various other can be experience. Knowledge allows us to gauge a range of time when opportunities can be about to happen as such we can make preparation to take the opportunity. at This particular point, we can gain relevant knowledge on our own nevertheless to be able to grasp the timing correctly, the idea might greatly depend on experience in addition to attitude. Because timing can be like shooting an arrow, you can have knowledge of the wind direction, the bow’s strength, the angle to shoot at in addition to many more, nevertheless when the idea comes to practical, which can be releasing the arrow, the idea takes experience. As the common phrase said, “Practice makes perfect” the idea never says “Knowledge makes perfect”.

Sun Tzu Art of War – Momentum & Timing in Strategy

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