Sweden records record pengunjung numbers via UK

Sweden Records Record Pengunjung Numbers Via UK

The trend for all things Swedish shows no sign of abating, with Sweden right now also proving the destination of choice for British holidaymakers.

Sweden Records Record Pengunjung Numbers Via UK

completely new figures via Visit Sweden show that will UK traveller bed nights hit a record number of 857,570 in 2016.

Sweden Records Record Pengunjung Numbers Via UK

With 0,170 UK traveller bed nights recorded in 2013, This specific represents a 43 per cent increase from the space of just three years.

Sweden Records Record Pengunjung Numbers Via UK

right now the fourth largest inbound tourism market for Sweden, the UK is usually seeing strong investment in Sweden via both its tour operators along with airlines.

Sweden Records Record Pengunjung Numbers Via UK

from the past three months alone, three completely new air routes have been launched by easyJet (London Luton to Stockholm – March 2017), Monarch (London Gatwick to Stockholm – April 2017) along with bmi regional (Birmingham to Gothenburg – May 2017).

Sweden Records Record Pengunjung Numbers Via UK

Proving that will UK visitors are looking for completely new experiences off the beaten track, a completely new route between London Gatwick along with the lesser known region of
Jämtland Härjedalen in northern Sweden, gateway to Sweden’s premier downhill ski resort of Åre, was also launched by easyJet at the end of 2016.

Sweden Records Record Pengunjung Numbers Via UK

Meanwhile, several UK tour operators have developed along with extended their Swedish product over the past year in response to the British appetite for travel to Sweden.

Simply Sweden has also tapped into the trend for shorter breaks that will still offer in-depth destination experience, by launching its completely new Escape Little Sweden product encompassing little village culture, traditional accommodation along using a taste of the true Swedish lifestyle.

Gabriel Dorch, marketing manager for Visit Sweden UK, commented: “We are delighted that will an increasing number of British holidaymakers are discovering Sweden.

“The simplicity along with sense of wellbeing offered by the Swedish lifestyle appeals to UK travellers, along with we have worked closely with trade partners to develop exciting tours along with products reflecting This specific.

“We are also proud to lead the way in offering sustainable nature tourism experiences, developing ecotourism products that will highlight along with preserve Sweden’s natural landscapes.”

Sweden records record pengunjung numbers via UK

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