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Traveltek appoints Brown to revolutionise user experience

Traveltek Appoints Brown To Revolutionise User Experience

Traveltek Group has appointed respected industry leader Chris Brown to spearhead its user experience transformation strategy.

Traveltek Appoints Brown To Revolutionise User Experience

The former sunshine.co.uk as well as holidaywatchdog.com boss comes on board as group product manager.

Traveltek Appoints Brown To Revolutionise User Experience

The role has been newly created for Brown as the travel tech specialist looks to harness his extensive online travel agent as well as web-based travel review experience to make major enhancements to its entire business-to-business suite, in particular its iSell as well as iTour products.

Traveltek Appoints Brown To Revolutionise User Experience

Both are already used by a large number of agents as well as operators across the UK.

Traveltek Appoints Brown To Revolutionise User Experience

Brown has years of practical experience using iSell – the technology system of choice among the independent agency community.

Traveltek Appoints Brown To Revolutionise User Experience

In his fresh role, he will work with Traveltek clients to determine how the user experience can be enriched.

Traveltek Appoints Brown To Revolutionise User Experience

via improving user-friendliness as well as streamlining supplier integration to introducing fresh as well as exciting user-generated content, Brown is usually looking to make modifications which he believes will take travel technology innovation to the next level.

“I am a passionate techie which has a great understanding of Traveltek’s products as well as their intricacies as well as I’ve come on board to ensure travel agents get the very best out of them,” said Brown.

“There is usually so much scope to refine the User Experience as well as to introduce fresh concepts such as user-generated content which can be leveraged as a unique selling tool – a concept which is usually yet to be rolled out to the trade on mass by any technology provider.

“I am therefore genuinely excited to join Traveltek as the idea looks to pioneer a user experience strategy which will set the company apart on a global scale.”

Brown boasts extensive travel industry experience which has been well-documented within the trade media.

Starting out as a telesales travel agent at Virgin Travelstore in 2000, he was appointed agency sales support manager at medhotels.com a year later as well as then launched independent holiday review website holidaywatchdog.com in 2003, which was acquired by TripAdvisor in 2008.

He then co-founded sunshine.co.uk, a large as well as successful online travel agency, which quickly established a reputation as a leader in online travel reservations.

Brown left the company in 2012, however earlier This specific year, the idea was snapped up by beach holidays specialist OnTheBeach for £12 million.

Brown boasts enviable content management experience as well as before joining Traveltek was projects as well as operations manager at Online Travel Group where he led the company’s restructure as well as website development.

In his role at Traveltek, Brown will complement the work of Dominic Williams, the company’s recently-appointed creative services director, who is usually responsible for digital as well as brand development strategy, including data-driven user experience design as well as digital user interface design.

Both appointments come as Traveltek embarks on its biggest growth phase in its 20-year history, spearheaded by the company’s president Kenny Picken, who at the end of last year, secured £5.3 million investment via private equity fund manager YFM to plough into product development as well as international expansion.

“Chris brings unrivalled online travel agency as well as web review experience to Traveltek, which coupled with his knowledge of iSell as well as understanding of what travel agents need via their travel technology, will bring a brand fresh dimension to our business-to-business products,” said Picken.

“We have always had a close working relationship with the trade as well as with Chris on board, I am confident This specific collaborative approach will reach fresh heights.

“The outcome will be a mind-blowing user experience which upholds Traveltek’s ongoing reputation as an industry pioneer.”

Traveltek Appoints Brown To Revolutionise User Experience
Traveltek was recognised by the earth Travel Awards in St. Petersburg

More Information

Traveltek has been delivering world-leading technology to the global travel industry for 20 years.

the idea was the first travel technology company to develop aggregated tour operator content on the web for travel agents in 1997 as well as in 2004 released the very first advanced dynamic packaging tools for the travel trade.

Traveltek provides leisure travel content of more than 400 industry suppliers, including 190 cruise company’s content powering Traveltek’s hugely successful travel agency as well as cruise retail as well as wholesale selling systems.

Within the UK Traveltek systems are used by seven of the eight travel consortia as well as in international markets, Traveltek right now support clients in 42 countries worldwide with regional offices in Miami, Sydney, Hyderabad, Dubai, Singapore as well as Hong Kong with more planned in 2018.

Traveltek recently took the title of Europe’s Leading Travel Technology Provider at the earth Travel Awards.

The company is usually also nominated for the title of World’s Leading Dynamic Packaging Solutions Provider at the earth Travel Awards Grand Final in December.

Find out how to vote for the company here.

Traveltek appoints Brown to revolutionise user experience