US Travel Association questions decision to withdraw funding coming from Brand USA

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

US Travel Association questions decision to withdraw funding coming from Brand USA

The United States Travel Association has issued a statement questioning proposals to halt funding for Brand USA.

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

Roger Dow, president of the US Travel Association, said: “With all which will be going on inside globe, unilaterally disarming the marketing of the US as a travel destination might be to surrender market share at the worst possible time.

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

“the item will be especially perplexing which the elimination of Brand USA will be on the table when both commerce secretary Ross as well as OMB director Mulvaney each have supported the item previously.”

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

Brand USA will be the destination marketing organisation for the United States with the mission of increasing incremental international visitation, spend, as well as market share to fuel the nation’s economy as well as enhance the image of the United States worldwide.

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

A federal budget document issued by the Trump administration has proposed the elimination of the tourism marketing as the president seeks to reduce the role of the federal government.

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

Established by the Travel Promotion Act as the nation’s first public-private partnership, Brand USA seeks to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination.

US Travel Association Questions Decision To Withdraw Funding Coming From Brand USA

the item was launched in 2011.

Dow added: “The creation of Brand USA was a bipartisan effort led by Republicans which passed both chambers by overwhelming majorities.

“The agency was responsible for adding $8.9 billion to the US economy last year, according to the firm Oxford Economics—a 28-to-1 return on investment.

“Brand USA will be not funded using a dime of taxpayer money, reduced the deficit by $50 million, as well as by the OMB’s own accounting eliminating the item might put the federal budget further inside red.

“With international visitation being the country’s number two export supporting 15 million American jobs, we’re struggling to understand how cutting Brand USA squares with This kind of administration’s stated priorities.”

among the best levers for driving economic growth, international travel to the United States currently supports 1.8 million American jobs (directly as well as indirectly) as well as benefits virtually every sector of the US economy.

Brand USA works in close partnership with more than 700 partner organisations to invite the globe to explore the exceptional, diverse, as well as virtually limitless travel experiences as well as destinations available inside United States of America.

US Travel Association questions decision to withdraw funding coming from Brand USA

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