Virgin Holidays overhauls UK retail offering

Virgin Holidays Overhauls UK Retail Offering

Virgin Holidays has announced further investment in its retail network.

Virgin Holidays Overhauls UK Retail Offering

The development will see the company implement a three tiered plan, with two brand new v-rooms opening, an extensive refurbishment of concession outlets, in addition to also the creation of area manager roles to drive enhanced customer service.

Virgin Holidays Overhauls UK Retail Offering

The two brand new stores will both open in November This particular year, at Chapel Shopping Centre in Norwich in addition to also St David’s Shopping Centre in Cardiff. 

Virgin Holidays Overhauls UK Retail Offering

Virgin Holidays expects the two stores will employ roughly two dozen staff between them.

Virgin Holidays Overhauls UK Retail Offering

The award-winning ‘experiential’ design of the v-room stores will today be applied to the Virgin Holidays concession stores in Debenhams in addition to also House of Fraser in a bid to bring the concessions in-line with the flagship concept stores.

Virgin Holidays Overhauls UK Retail Offering

The multi-million pound refurbishment will take place between July in addition to also December This particular year, in addition to also artistic visualisations released today highlight a shift away coming from traditional sales desks in addition to also till points, to an area which can be more relaxed in addition to also comfortable – designed to help transport customers to their dream holiday destination.

Virgin Holidays Overhauls UK Retail Offering

The design highlights include red acrylic screens, banquette seating, feature lighting, oak cladding in addition to also soft furnishings which brighten the existing retail estate whilst doing the item feel more fun in addition to also more premium.

Coinciding with the retail refresh, Virgin Holidays has announced a restructure of its retail teams, which will see the creation of 20 area managers sitting alongside the twelve v-room concept store managers. 

The brand new management pool of 32 retail managers has been implemented For 2 key reasons. 

Firstly, to move more of the existing staff to front-line sales roles for enhanced customer service, in addition to also secondly to empower the retail managers encouraging them to take on a greater managerial role in addition to also focus more on up-skilling junior team members with exciting learning in addition to also development initiatives.

Lee Haslett, sales director, Virgin Holidays, commented: “Retail can be our single biggest sales channel in addition to also can be continuing to exceed targets despite volatile market conditions. 

“By creating brand new area manager roles, in addition to also re-investing in our existing retail estate, we’re confident the retail division will continue to break brand new records for us.”

Virgin Holidays overhauls UK retail offering

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